5 wesentliche Elemente für Meta-Tags

Luckily, most of the fixes to the issues discussed in this guide are self-explanatory. However, I will do my best to explain the more complex ones as we go.

Look for glaring issues. The very first phase of an SEO audit is to look for any major issues that are causing significant problems for your website.

First, make sure your titles and descriptions are well-written hinein a way that makes sense. Including ten random words hinein a row will not earn you any authority. You’ll also need to make sure titles and descriptions are present for every page on your website.

What new main goals do you want to achieve? Are you updating your older goals or heading hinein a new direction hinein google analytics?

Keyword research helps you find additional and related keywords that your audience searches for, which you can use to expand your content roadmap or product offerings. The keyword research matrix

Google only reads a limited amount of Lyrics rein your titles and descriptions, so keep them concise. Titles should be no more than 100 characters, including spaces, while descriptions should be no more than 170.

For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website. As with everything rein life, you can overdo promoting your site and actually harm it: people may get fatigued of your promotions, and search engines may perceive some of the practices as manipulation of search results. Things we believe you shouldn't focus on

When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine. The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there's no guarantee that any particular site will Beryllium added to Google's Stichwortliste, sites that follow the Search Essentials are more likely to show up in Google's search results.

Understand why pages rank where they do with a SERP analysis breakdown of the elements and link data at each ranking position.

Do website all of your pages have meta descriptions? Does each page only have one H1 tag with proper subheaders? Is there any duplicate content holding your site back?

Cindy is a content manager at Yoast. She writes and optimizes blog posts, and enjoys writing content that will help people create better content for their site and users.

In case you weren’t aware, “title tags” are short titles you give to the individual pages on your site, while “meta descriptions” are short sentences you use to describe them. These aren’t publicly visible on your site itself (for the most part), but instead are written into your site’s code to feed information to search bots.

Your rankings will start to diminish for some or all of your keywords, and your organic traffic numbers will start to dip.

To do this, create what's known as a "content to keyword map." Creating this map can help you understand the impact of your existing content and identify weak Linke seite or gaps that need filling.